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Selling ice cream no piece of cake
In these days of COVID-19, we’re not all screaming for it, as one Pico-Union street vendor can confirm.
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Then there are the ice cream cups and sandwiches, the Choco Tacos, the Tweedy and Spider-Man and Ninja Turtle bars with gumball eyes.
Under a recent cloudy morning sky, Rios, 63, holds the door of Barahona Ice Cream in Pico-Union wide open. Into the warehouse workers wheel a giant blue chest filled with dry ice and dozens of boxed frozen treats.
Pico-Union is his home and his turf. Tucked a few miles west of downtown, it’s one of the poorest and densest neighborhoods in Los Angeles, with some 45,000 people squeezed into 1.67 square miles. Given that physical distance is one of the best safeguards against the coronavirus, it has also been one of the hardest hit by the highly contagious disease. L.A. is a city of street vendors. Bacon-wrapped hot dogs, mulitas, freshly sliced fruits,
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Rios unloads an ice-cream-filled milk crate that bears his name. He reaches deep into his cart and tucks each sweet
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On a typical day, he would quip back to Samano, a tall, sturdy man who proudly calls himself “the soul of this place” and playfully dubs Rios his other half.
“I don’t want to hear you calling me ‘my love,’ later,” Samano warns Rios, who responds “
At 11:40 a.m., Rios is ready. Wearing a black mask that covers his salt-and-pepper mustache, he closes the lids of his pushcart, grips its handlebars firmly and pushes it down the hall and out of the warehouse, which stands between a church and a locksmith shop.
For the next seven hours, Rios will walk more than seven miles up hills, across streets and past empty schools satisfying the sweet tooth of L.A.’s sweaty masses. The jingle of his bells marks his path.
He likes to make people smile, he says. These days, it’s a much more difficult task.
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Rios came to the U.S. in 2002. He had worked
Then he made a difficult decision.
“I’m going to leave so that you can have a better life,” Rios told his children before heading north in search of a job that would pay more. “Study as much as possible. Get ahead in life.”
He didn’t want them to suffer the extreme poverty he and his family of 10 had endured in his hometown of
“My life has been nothing but work since,” he says in Spanish.
His mind made up, he sold his home in Oaxaca to pay smugglers and trekked across the desert with about 70 others. His family moved in with relatives.
Three people died of dehydration along the journey. More than a week later, Rios arrived in Phoenix, drove to Tampa, Fla., and found a job building benches. He shared a small home with 12 other immigrants. But one night police stormed into the home while everyone slept.
He was locked up in a detention center for a month before being deported. Two years later, he trudged across the border again and arrived in Los Angeles.
“I took the risk a second time out of necessity,” Rios said. Despite working seven days a week in Mexico, there was never enough money.
He hasn’t seen his family in 16 years.
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Rios pushes his cart up an inclined South Berendo Street into a residential area, greeting those he meets. “
His first stop is a construction site at Loyola High School on Venice Boulevard. Rios rolls his pushcart past the green fence, where a massive machine digs chunks of dirt from the ground. He rings the bells dutifully, but the hammering sounds drown out his jingle. A few minutes later, four workers in hard hats and safety vests make the first purchases of the day. Rios then rolls his cart half a mile to the Normandie Recreation Center. A young couple sip coffee at a picnic table. People play basketball on the court. A man does pushups nearby while another kicks a soccer ball into a fence. Children chase each other in a recently opened playground. Two elderly women keep watch.
He jingles his bells. No one approaches.
Being a
His usual $180 to $250 daily earnings dropped to $120 or less. But Rios doesn’t fear the virus.
“Only God knows what he does with us and what will and won’t happen to us,” he says. “All we can do is take care and protect ourselves.”
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Everywhere Rios goes, he sees how the city has changed since the pandemic began.
Bars along Pico Boulevard are boarded up with plywood. Restaurants emphasize delivery and takeout only. Churches are shut. Bakeries and salons warn customers: “No mask, no service.” But Rios knows where to find customers: Pico-Union’s crowded apartment complexes. On Pico Boulevard and Normandie Avenue, a man sprints across the street to approach Rios. “Do you have any
Outside a regular’s house blocks away, Rios rings his bells and waits. Silence.
“I’m leaving! I’m leaving!” Rios warns minutes later. Still, no sales.
When Rios walks into the parking lot of another apartment complex, his bells immediately attract a customer. The man orders coconut, mamey and
A woman in a red apron and flip flops walks out of her apartment and orders a Powerpuff Girl ice cream bar with gumball eyes. She holds it up and yells in Spanish to a little girl hiding behind a closed door: “Look, this one?”
Eulalia Vargas can’t figure out what her granddaughter Mia Estrada, 6, wants. She orders three bars just to be safe. Minutes later, Vargas reemerges with Mia in hand. “She didn’t like any of these!” she tells Rios, his eyes wrinkled in amusement. An ice cream sandwich is what she wanted all along.
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Throughout the day, people old and young chase the song of the bells. He walks miles every day, often under a scorching sun. But he loves his work. “It’s fun and it’s distracting ... and I’m happy doing what I do,” he says.
Strangers and regular customers treat him kindly. But it’s dangerous work, he says. Twice he’s been robbed, and he’s fended off three other attempts. He’s learned to stash his earnings in different places. And he’s adopted this philosophy: “Befriend those types of people so they’re not your enemies.”
By 3 p.m., Rios has made 26 sales, mostly from his apartment visits. But he has more places to be. He checks his watch. In 30 minutes, construction site workers will end their shifts. He heads their way.
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Four hours later, Rios is back in the warehouse. He empties his pushcart of the desserts he didn’t sell. He tucks $80 into his pocket, bids his colleagues farewell, and wheels his road bike onto the street. The sky is a Creamsicle orange.
His sacrifices have been worthwhile. His children did indeed study as much as possible. One is a doctor; two are lawyers. In two years, Rios plans to return to Oaxaca. This time, he hopes to stay. He wants to have a garden and a chicken coop. He wants to open his own business, sell roasted pork, Cuban style.
He won’t be a